Posted on 8/29/2012
Being “female-friendly” should really be a given, not something unique and worthy of announcement! But unfortunately for our automotive repair industry, there is a general perception of mistrust and also anxiety among women when it comes to bringing their vehicles in for services. We understand that, and we also see that women are the majority of our customers these days. I like to believe that is true because word has gotten around that we are a place they can trust. So when I learned about AskPatty®, I knew it was a program I wanted us to embrace. AskPatty.com is a web site dedicated to providing women with a safe and reliable source for expert automotive advice and research. To become a certified member of their program, our staff had to go through several hours of training to improve their communication skills and learn why sometimes women’s expectations and reactions can be different from those of men. Much of what our guys learned in the training was familiar to them already ... read more